Last chance to get your marketing plan going for 2017.

Its Spring, but it’s still not too late to write your marketing plan for 2017. In fact, 74% of small business do not have a business plan and struggle, especially within the first crucial years, or go under versus those organizations which plan and execute a marketing campaign.

You can create a marketing plan that could span a quarter, half year, full year or more. It’s just important to keep your focus strategic when it comes to your business and marketing of your brand.  Many marketing plans include information on:


  • Market research
  • Competitors
  • Prospects
  • Leads sources
  • Lead conversions
  • Return on Investments (ROI)
  • Advertising
  • Landing pages
  • Branding adjustments
  • and more

This year, clients are asking for outcomes instead of just “inputs.” A campaign has to show effectiveness, not just creativity. Analytics and stats are the first stops to assessing the productivity of a new campaign but understanding them takes the right marketer.

Customer Relationship Management software is gaining more acceptance in organizations to create experiences specific to their clients and to track leads. Also, video content is being better used and gaining prominence in 2017 to grow brand recognition and to increase campaign leads. Albeit, some organizations just want to stay consistent in their social media, email and advertising programs.

If you’re looking to reach the next level in your lead generation, its best to start with a marketing plan. It’s not too late!  Contact us (link) for a free review of your current marketing efforts to see if we can ramp up and provide you real results.

Additionally, you can use our marketing checklist to score yourself on your current marketing efforts.

Do you have question? Call us at 973-655-9396.

Marketing Mix

Marketing Intro

  • Website update
  • Email program
  • 2 hours web maintanance

Marketing Mentor

  • Strategy planning
  • Website update
  • Email program
  • 2 hours web maintenance
  • 2 hours content management program
  • 1 blog a month