Richards & Robbins

Richards & Robbins were looking to update the look of their multiple properties, but didn’t want different logos for different properties.

Challenge: Re-brand a logo for rental properties and create a cohesive image across all.

Solution: We spoke to our client in NJ and their staff that worked on-site in Florida. We explored images that felt like Florida. They had used nature in the past and liked that path but in the past it was not cohesive. After internal discussions we came up with the sun and water as the best images for their brand that represented Florida. After approval of the idea we created one logo making sure the font (water colored) and colors (of the sun) worked well, stood out and would follow through in signage, business collateral, social media and their website.

Result: The final logo created represented their location and gave a peaceful and comfortable tone to their rental communities. Client and staff were in one mind on it were very happy with the results.