P. Pena needed a book website to sell his new guide on unmasking marital affairs. He chose us to make the website.
Challenge:
Client was looking to create a new website on a budget. He came with his own book guide design and cheater meter. They were looking for direction on what else should be in the site. They had never created a website before and this 20 year project was very personal to them. On top of that the job came right before the Covid-19 Pandemic.
Solution:
Working with the client we used their materials and and gave them our new company website discount to help get them going. We used Squarespace to create the site so it would be cheaper and easy for them to edit. Then we helped him create a strategy for the site using our creative strategy document. Along with attaining the structure we needed we discovered that using his guide would be way cheaper than hiring a detective. So we used that as an emphasis on the site along with the need to “unmask the marital affair“. We researched keywords to be included in the website to help attain site traffic for the future. We gave a training on lead generation to help him sell the book faster.
Lastly we wrote some of the copy and build the site including the best imagery to hit all the target markets that were mentioned in the creative strategy document. Also added testimonials so potential buyers could feel what it was like to “unmask the marital affair“. We went back and forth with the client to make sure the site fit their plans to the fullest.
In the midst of the pandemic we used zoom and my home office to complete the project. We worked together as our work worlds was changing all around us.
Result:
The website was completed. The client made a few changes of their own and gave us a great review. See below:
“Todd S. And his team at Creative Mind Consulting were a pleasure to work with. They were not only professionals but they were personable which made working with them very easy. I am going to be honest—I was hesitant to hire a professional for my website as there are a number of sites encouraging you to build your own website. And why not consider that and save your money? There were even other professionals who will do this work for less—but will outsource the work to another country.
This was a project that I have been working on for many years and I wanted to be sure the information was not compromised in any way. I also knew this was a line of work that I am unfamiliar with and that in itself intimidated me. I requested quotes from several professionals aside from Todd and after speaking with Todd, I knew I was going to entrust my project with him. Not only did he provide me with a beautiful website that was in line with what I envisioned, he went above and beyond providing advice to a point I was confident that the money I spent was well worth the product I received.
I trust Todd’s expertise and I recommend those who think they are going to save money by designing a website themselves to trust Todd and his team with their project. I can sincerely and with all confidence attest to this company’s qualifications.”
P. Pena
Note: If you have questions about your spouse, whether they could be in an affair or not, we highly advise you to purchase the guide as soon as possible. Don’t live in a situation that can cause deep depression over time.
Project Details
TYPE: Website Design, Creative Strategy, Marketing Strategy
CLIENT: P. Pena