17 Feb

5 Ways to Engage Facebook Fans

By Todd Sayles In Marketing Tips, Social Media Marketing /  

Has your company decided that Facebook makes sense as a channel to connect with customers and prospects? If yes, we offer these five tips to get started, and to stay on track to meet your marketing goals.

  1. Be easy to LIKE: Tell visitors exactly what they will gain by becoming a fan. In marketing terms, you need a clear call to action and an incentive. The most successful companies offer fans exclusive access to something of value to the customer or prospect.
  2. KISS frequently: If your customers and prospects are using Facebook, they’re looking for a quick, easy way to keep up-to-date on your company’s activities, or to connect with others who use your brand. So, post information or comments at least once a week, and keep it short, simple and straightforward.
  3. Say thanks: Ask fans to send in pictures of themselves posing with your product. Sell a service? Ask you fans to send in a photo that shows what your service means to them. And acknowledge responses by highlighting a Fan-Of-The-Week (or month, or whatever interval makes sense for your business). Give special fan-only offers.
  4. Look different: Many elements of a Facebook site are fixed, but there’s lots of room to use visual design and other features to spice up your company’s site. In fact, it’s possible to include surveys, games, apps, order forms, customer service functionality, and more.
  5. Let go: Use a social channel right and your brand fans will keep a discussion going, if that’s what they want. One of the biggest keys to success on Facebook is embracing viral marketing without fear. We know this is easier said than done in most organizations. If your company needs to have complete control of online comments, Facebook probably isn’t the right channel to invest time, money and effort.

What’s your company’s social marketing plan? Not sure how to use Facebook or other online social networks to achieve your business goals? We can share experience from setting up simple Facebook business pages to creating marketing campaigns on Facebook and Twitter for our clients. Want to talk more about social media marketing? Contact us

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21 Jun

How can you involve your potential customers?

By Jesse Velez In Email Ads, Marketing Tips, Real Estate /  
Gold Key

Gold Key

Our team just came back from the Kean University Design Conference: Thinking Creatively. Last year I went to the How Conference and I have to say that although the Kean University Design Conference was on a smaller scale it definitely was worth the time. I would go back next year in a minute.

One of the sessions discussed how you can involve your prospects in your brand. What does that mean? From the instructor’s point of view you have to start by asking What, Why and How? What am I trying to let my prospects know? Why is it important to them? How can I let them know about this opportunity? After you answer those questions you make it personal; you create an experience they will remember; you become a storyteller and everyone loves a good story.

For real estate an example may be the following:

What: I have 25,000 sq. ft. of office space located in Paramus
on an often crowded Route 17. We are in an Excelsior owned building, known for its owner’s quality standards. Our prospects include accountants and law companies with leases expiring in 6 months.

Why: Tenants will need quality space to impress their own potential customers and maintain a level of standards in their staff.

How: The space will be promoted via events prospects will attend in addition to direct mail mailings.

Make it personal: Call the space the Gold Key space. Mail potential companies a gold key symbolizing the quality of the building. Show pictures in the brochure that highlight the quality entrance, doorman, lounge, etc.

Create an experience: At a trade show that your target market attends have people give out gold keys that open different elaborate doors at your booth. After a short presentation, introduce a few beautiful doors. Behind each door there will be something special about the building and behind one door is a free “fill in the blank” prize showing quality.

Be a storyteller: The gold keys also lead to a website. Here they view a video of a tenants experience of being in the building. That experience could highlight an instance in which they received excellent service (repair, catering, etc.).

What would be your “fill in the blank” prize? Comment on this eblast.

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